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CUCAS - China's University and College Admission System
Beijing, China
service@cucas.cn
+86 (0)10 82865135

Get Admission Letter in 2 Weeks, Study Chinese in Top University!

  • Qualification Awarded:
  • Non-Degree
  • Duration of Study:
  • 4 Weeks
  • Starting Date:
  • Aug 1 , 2016
  • Application Deadline:
  • Jul 29 , 2016
  • Tuition Fees
  • RMB 3,600 In total
  • Application Fee:
  • USD 75 (Non-Refundable)
  • Teaching Language:
  • Chinese
  • Academic Requirement:
  • High School Graduate  

Students will have classes in SolBridge International School of Business.

Main Courses

Chinese Culture & Business Etiquette

Learning Outcomes

1. Understand key aspects of the Chinese history & culture

Knowledge & understanding

2. Be able to interact with Chinese people in a culturally appropriate manner

Communication

Knowledge & understanding

3. Be able to contrast and reflect on some aspects of business protocols between China & the candidate’s own country

Knowledge & understanding

Reflection

4. Be able to engage in simple conversations in Chinese in predictable contexts

Learning

Communication

Strategic Management in China

Learning Outcomes

1. Critical understanding of strategic management and its contribution to organisational purpose and development in the Chinese business context

Knowledge & understanding

2. A thorough grasp of the techniques of strategic appraisal and the exploration and evaluation of strategic options; and the problems of making strategic choices from limited data and the limitations of model driven analysis

Analysis

Problem solving

3. Recognition of the difficulties associated with the planning and implementation of strategies, and the problems for organisations in changing internal beliefs and perceptions to maintain a viable fit with a rapidly changing environment in China

Communication

Knowledge & understanding

Problem solving

Markets & Marketing

Learning Outcomes

1. to understand the economic definition of the firm, market and industry

analysis

knowledge & understanding

2. critically understand the role of international trade and the impact on company performance.

knowledge & understanding

3. a systematic understanding of the core concepts of marketing and critical awareness of factors which give rise to the need for a more strategic approach to marketing management

knowledge & understanding

4. critical evaluation of the current position of firms in relations to their marketing environment and apply marketing concepts (tools and techniques) towards developing and formulating in-depth analysis of situations that will generate effective marketing decisions and strategies.

analysis

knowledge & understanding

problem solving

5. apply a disciplined approach to the analysis of marketing problems and their solutions in terms of appropriate strategy development

knowledge & understanding

problem solving

6. assess a range of contemporary developments in marketing and the application (including ethical and e-commerce) of marketing ideas for a variety of circumstances.

analysis

knowledge & understanding

7. apply a disciplined approach to the analysis of marketing problems and their solutions in terms of appropriate strategy development

application

8. assess a range of contemporary developments in marketing and the application (including ethical and e-commerce) of marketing ideas for a variety of circumstances

analysis

application

Introduction to Money and Finance

Learning Outcomes

1. Demonstrate a systematic knowledge and a critical awareness of money, banking and financial markets

Knowledge &
Understanding

2. Analysis skills in these areas Capability to solve the quantity problems in these areas

Analysis

Application

3. Specific environment and development in China

Communication

3. Well prepared for further and advanced study in these areas

Application

The Changing Chinese Business Environment

Learning Outcomes

1. Systematic understanding of the changing priorities of economic development in China & their implications for businesses operating in the country

Knowledge & understanding

2. Critical appraisal of the changing business environment in China and the opportunities & risks this presents to businesses organisations

Analysis

Communication

Knowledge & understanding

Problem solving

3. Systematic understanding of the process whereby foreign businesses expand into China & the approaches they should take in managing their business risk

Analysis

Communication

Application

Problem solving

Developing a Business in China

Learning Outcomes

1. Understanding of the drivers of the Chinese business environment and how they impact on foreign companies operating in China.

Knowledge & understanding

Learning

2. Identification of a business need in China and, through practical analysis, evaluation of alternative ways of meeting the need

Analysis

Problem solving

3. Application of relevant experience and knowledge to develop a workable strategy to turn the business need into a real business opportunity

Application

Problem solving

4. Preparation of an outline business plan

Communication

  1. High School graduate or above
  2. IELTS 5.0 or equivalent
  3. Above 18 years old
  1. Photocopy of valid passport
    With name, passport number & expiration date, and photo included}
  2. Passport photo
    A recent passport-sized photo of the applicant}
  3. High school academic transcript
  4. High school graduate certificate
    Graduation certificate in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.}
  5. Custody release form
    You can download a template or sample from here.
  6. English proficiency test certificate
    For example, IELTS or TOEFL, only for applicant whose native language is not English.}
  7. Personal Statement
    Personal Statement with the applicant's signature, written in English.}

Getting in touch

CUCAS - Study in China
Beijing, China

  • +86 (0)10 82865135
  • service@cucas.cn